Class Response to the Binary Models

     There are four main binary models. These are hot and cool, information and entertainment, elitist and populist, and content distribution. These are all very closely related. These models are also merging. Information and entertainment has now turned into "infotainment". Similarly, content and distribution companies have now been preparing both. This pattern is occurring in binary models because companies want to make as much money as possible.

     Mediums can be considered either as hot or cool mediums. Hot mediums require your full attention to comprehend. Cool mediums allow you to multitask and still retain the information that the medium wants you to acquire. Some hot mediums include books, newspapers, and magazines. Most print media is classified as hot mediums. Television, and radio are two of the many cool mediums. Cool mediums are becoming more and more prominent for the very reason that it is a cool medium. More people want the quicker and easier to access information, especially as people come to be more busy. 

     Information and entertainment addresses the importance of Newsworthiness. Most information is newsworthy. However, it is a rarity that you will find newsworthy entertainment. Newspapers are one of the few mediums that are loyal to the information side of this binary model. Most mediums have transferred to the balance of both, known as infotainment. This binary model is similar to elitist and populist. Elitist knowledge is the information that People need to know. Populist knowledge is the audiences' wants. 

     This lecture, unlike others was quite easy to relate to. It is much more difficult to relate to the history of the printing press. As this lesson was being taught, I thought about how attentive I am whilst listening to the radio or reading a book. Can I read a book and write an essay at the same time? Can I listen to the radio and write an essay at the same time? Where do I find movies to watch? Does this place have original content? If so, about when did this merge start to occur?