This week in the news, there was an article published by the Courier Journal. This news piece is about the University of Louisville's football team. It explains that, for this Saturday, when they play Florida State, they will be wearing different helmets. These new helmets will be red, chrome.
This information may not appear newsworthy. What effect does the color of a football player's helmet have on me? However, there is more to the story. This is important because it will bring more money into Louisville. This is because this game will be nationally televised including on ESPN's " College Game Day". This article doesn't focus on the big picture. It focuses in on a smaller, less important detail. This violates the explanation yardstick. To make this better journalism, the journalist should focus on the bigger picture. Even though the color of a helmet alone will not change my life in the slightest, Louisville will gain a lot, effecting the citizens indirectly.
http://www.courier-journal.com/story/sports/college/louisville/2016/09/14/louisville-football-wearing-red-helmets-versus-florida-state/90346426/
If this was a story in the news section of the CJ, then I'd agree with your assessment — but it was in the sports section. Plus the article itself was only three paragraphs long, so clearly the CJ was not treating it like a major newsworthy event.
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